Are there any considerations or tips for the placement of the cash register?

Payment is the last step in a transaction, and the cash register is where customers linger. It not only serves as a checkout counter but also reflects the store's courteous attitude towards customers. It also influences whether customers return; its importance is self-evident. Regarding the placement of cash registers, I've summarized the following six points. Without further ado, here are the answers:
1. According to ergonomics, when an adult stands upright, their wrist swing height is between 80-120cm, with 90cm being the most comfortable height. Therefore, the height of the cash register is generally around 90cm.

2. The cash register should match the overall design, color scheme, and spatial style of the store; it shouldn't appear too "unconventional."

PS: The height of the cash register can be adjusted flexibly. For example, men's clothing stores might raise it to around 100cm; supermarkets might lower it to around 80cm for easier bagging, etc. As long as the target customer group is considered, an appropriate cash register height can be set.

3. The checkout counter also serves a sales function, but it shouldn't be cluttered or have too many products. So, what items should be placed on the checkout counter? ① Affordable prices: Items on the checkout counter are mostly for high-volume sales, so lower prices reduce customers' price concerns, thereby increasing sales. ② Appropriate size: Choose popular, small-sized items for easy customer access and to minimize space usage. ③ Highly attractive: Attractive items quickly increase customer curiosity, which is crucial for boosting sales.

▲ Construct storage compartments around the checkout counter; this will prevent clutter even with many items.

▲ Make part of the checkout counter a glass display case to store small items like hats and glasses.
4. The checkout counter should be in a prominent location to reduce customer hesitation time and facilitate finding and paying. If necessary, increase the number of cashiers and cash registers.

▲ Use lighting to make the checkout counter more eye-catching.

▲ Uniqlo and ZARA have set up multiple cash registers simultaneously based on store sales volume, greatly reducing customer waiting time.

5. The cash register represents the "face" of the store; it must be clean and hygienic, otherwise it will significantly affect the image in the customer's mind.

6. Cash registers should ideally be located further back in the store. This encourages customers to go to the back and see more products. Cash registers placed near the entrance can create an atmosphere of "being asked for money as soon as they enter the store," which can be stressful.

▲ Placing the cash register inside encourages customers to go further in and see more products. A successful cash register is an "invisible golden area." It not only performs the function of checking out customers but also supports "queueing for purchases." It is also the "flagship" of the entire store design, an important display area that enhances the store's image, and can also increase store sales. Therefore, the design of the cash register must be taken seriously; a hasty design will not result in lost sales.