What are the pain points of furniture dealers?

The furniture industry is destined to coexist with "chaos" during its development, which is also the "pain" that the industry must experience during its development. Especially after the sudden outbreak of the epidemic in 2020, all walks of life have been deeply affected. In this environment of "internal and external pressures", how can furniture dealers find a way out? I often hear some dealers lament that not many people can make money in the furniture business now. The main reasons are the following pain points:

1. Intense homogeneous competition: What's one thing the Chinese furniture market has always lacked? Trend-following! This has directly shortened the market lifespan of some successful companies' successful products. The overabundance of homogeneous products makes it difficult for users to distinguish between genuine and counterfeit, ultimately resulting in no profit. In fact, many furniture distributors sell the same products-essentially, they're all the same, except for the branding.

2. Excessive investment costs: Apart from the cost of purchasing the products, the investment in store renovation alone is extremely expensive. Furthermore, the lifecycle of the decoration is short, requiring a complete renovation every two years. Furthermore, some furniture brands force dealers to change their decorations as their products change, resulting in a waste of resources. This places significant financial pressure on furniture dealers.

3. Serious internal consumption in furniture malls: At present, furniture stores of all sizes in China are showing a trend of rapid expansion. There are basically 5-10 furniture malls in second- and third-tier cities, and the overall supply exceeds demand. However, the brands in furniture malls are similar, resulting in serious internal consumption of resources in a region.

4. Prominent channel barriers: As we all know, the core areas of many furniture malls are basically occupied by major domestic and foreign brands. An ordinary furniture brand agent faces many difficulties in gaining a better position or even entering the market. They are at a disadvantage in terms of capital chain and brand promotion.