High-end hotels and budget hotels differ significantly in their target customer groups, cost budgets, and brand positioning, and these differences are directly reflected in their furniture procurement strategies. This article compares and analyzes the furniture selection logic of the two types of hotels, revealing the underlying business considerations and design philosophies.

  1. High-end Hotels: Quality First and Customized Investment.

  Material Selection: High-cost materials such as genuine leather, solid wood, and marble are used, emphasizing luxury and durability.

  Customized Design: Collaborating with designers to create exclusive furniture, such as the Ritz-Carlton's exclusive art sofas.

  Long-Term Cost Considerations: High-end furniture can last for more than 10 years, reducing the cost of frequent replacements.

  2. Budget Hotels: Cost-Effectiveness and Standardized Production

  . Modular Procurement: Choosing standardized furniture sizes facilitates bulk purchasing and rapid replacement.

  Durability and Ease of Maintenance: Prioritizing wear-resistant materials such as fire-resistant boards and engineered wood.

  Cost Control: Reducing unit prices through centralized group procurement, such as the unified supply chain of hotels under the Huazhu Group.

  3. Differences in Functional Design Focus.

  High-end Hotels: Adding "non-essential" functions to enhance the experience, such as smart massage chairs and minibar temperature-controlled cabinets.

  Budget Hotels: Focusing on core functions, such as bed comfort and desk practicality.

  4. Case Comparison: Four Seasons Hotels vs. Home Inns.

  Four Seasons Hotels: Guest room desks are made of hand-carved solid wood, paired with Italian brand lighting fixtures.

  Home Inns: Uses standardized panel furniture, and the bed frame is a steel-wood structure, reducing costs by 40%.

  In conclusion,

  furniture procurement strategies are essentially an extension of brand positioning and business model. High-end hotels convey luxury value through furniture, while budget hotels pursue a balance between efficiency and cost; both maximize profits within their respective sectors.